TRIIBE
CONTENTS
The Problem
Research
Ideation
The Solution
Iterations
Branding & UI
The Prototype
Since the 1990s motherhood has had a shifting identity.
Despite an increased presence in the workforce women are still primarily responsible for household management. with women feeling the tug of war between their household and professional lives, there is a prevalent belief amongst working mothers that they should be doing more.
Triibe offers an exchange platform that facilitates the barter of skills and services amongst working mothers.
Date: Jan-Mar 2019
Role: Designer
Tools: Sketch, Invision
THE PROBLEM
THE PROBLEM
HMW help alleviate the emotional burden of mothers balancing household and professional responsibilties?
Women are still primarily responsible for household management. There is a prevelant belief amongst working mothers that they should be doing more.
RESEARCH
RESEARCH
Research Methodologies
- Scientific Journals
- Media articles
- Blog and opinion pieces to provide personal context
- One-on-one interviews to encourage openess due to personal nature of the topic
IDEATION
Interviews revealed two potential directons that were used for ideation:
Interviews revealed two potential directons that were used for ideation:
Resynthesizing findings into an Empathy Map revealed FEAR OF LOSING CONTROL as a main driver.
Resynthesizing findings revealed FEAR OF LOSING CONTROL as a main driver.
THE SOLUTION
Triibe provides working mothers with more control over how they spend their time.
- SMART BOOKING ASSISTANT | Smart booking assistant uses in-app behaviour and phone calendar to recommend trades and logistics
- ACCESS TO EXPERTISE | Access to expertise with minimal time and no cost. Optimize time and resources
- HELP FROM FRIENDS & FAMILY | Matches your needs and wants to those of your in-app friends from your "real life" network
- RE-ASSIGN UNWANTED TASKS | Users can trade off tasks they least enjoy for others at times convenient to them
- TRY SOMETHING NEW | Opportunities to trade hobbies, skills and expertise for help in other areas
- SMART BOOKING ASSISTANT | Smart booking assistant uses in-app behaviour and phone calendar to recommend trades and logistics
- ACCESS TO EXPERTISE | Access to expertise with minimal time and no cost. Optimize time and resources by trading strengths for weaknesses
- HELP FROM FRIENDS & FAMILY | Matches your needs and wants to those of your in-app friends from your "real life" network
- RE-ASSIGN UNWANTED TASKS | Users can trade off tasks they least enjoy for others at times convenient to them
- TRY SOMETHING NEW | Opportunities to trade hobbies, skills and expertise for help in other
areas.
ITERATIONS
ITERATIONS
VERSION 1
- Find someone to clean
VERSION 1
- Find someone to clean
VERSION 5
- Shortened flow
- Added a summary of the trade details
- Summary was confusing to testers
VERSION 5
- Shortened flow
- Added a summary of the trade details
- Summary was confusing to testers
VERSION 10
- Changed from navigating search menus to discovery
- Added flow: Check messages and arrange a trade
VERSION 10
- Changed mindset from navigating through search menus to discovery
- Added and tested a new flow:
Check messages and arrange a trade
FINAL
- Added "smart" booking assistant to simplify booking process and remove overlap with the chat
- Changed language to enhance experience, provide clarity and evoke stronger emotion
FINAL
- Added "smart" booking assistant to simplify booking process and remove overlap with the chat
- Changed language to enhance experience, provide clarity and evoke stronger emotion
BRANDING & UI
THE PROTOTYPE
THE PROTOTYPE
THE PROTOTYPE
Triibe provides working mothers with more control over how they spend their time.
Triibe provides working mothers with more control over how they spend their time.